Preparing a digital marketing strategy can seem daunting, but it's all about understanding your audience, setting realistic goals, and choosing the right channels. First, get to know who you're targeting - their likes, dislikes, and online habits. Then, set clear, achievable objectives that align with your business goals. Choose the most effective digital platforms for your message, be it social media, email marketing, or SEO. Lastly, always measure your results and adjust your strategy as needed.