SMS message marketing is a type of digital marketing that uses text messages to reach target audiences. It is a cost-effective way to send promotional messages to customers and potential customers, providing them with valuable information about products, services, and special offers. It allows companies to customize messages to individual customers, making it a highly personalized form of marketing. It is also easy to track the success of SMS message marketing campaigns, allowing companies to make sure their messages are reaching the right people. Overall, SMS message marketing is an efficient and successful way to reach customers.