Search engine optimization (SEO) is the process of optimizing a website so that it can be found on the first page of search engine results. Targeting an audience in SEO is important in order to draw traffic to your website and increase the chances of conversion. To target an audience in SEO, research your target audience, incorporate relevant keywords into your content, create quality content, optimize for local search, optimize for voice search, use social media, create backlinks, and measure your results. By following these steps, you can effectively target your audience in SEO and increase website traffic.

The article discusses the various sources available for learning paid marketing in Google. It notes that there is no one-size-fits-all approach and that each source has its own strengths and weaknesses. It mentions several sources, including Google Ads Academy, Udemy, and Lynda, and suggests that the best source of learning is a combination of all three. It also notes that Google Ads Academy offers the best support and guidance, while Udemy and Lynda offer a wider range of courses. Finally, the article advises readers to consider their own needs and budget when deciding which source to use.