Search engine optimization (SEO) is the process of optimizing a website so that it can be found on the first page of search engine results. Targeting an audience in SEO is important in order to draw traffic to your website and increase the chances of conversion. To target an audience in SEO, research your target audience, incorporate relevant keywords into your content, create quality content, optimize for local search, optimize for voice search, use social media, create backlinks, and measure your results. By following these steps, you can effectively target your audience in SEO and increase website traffic.